Louis Vuitton, the iconic French luxury house founded in 1854, ventured into perfumery with its first scent Heures d'Absence in 1927, then officially re-entered the fragrance world in 2016 under exclusive Master Perfumer Jacques Cavallier Belletrud. A third-generation Grasse perfumer, Belletrud crafts olfactory journeys inspired by the brand's travel heritage, using rare, sustainably sourced ingredients from Les Fontaines Parfumées, LV's private fragrance laboratory in Grasse.

 

Les Parfums Louis Vuitton features gender-fluid, complex fragrances balancing tradition and innovation. Iconic scents include Rose des Vents (fresh floral), Matière Noire (rich woody), Oud Ispahan (luxurious oriental), and Attrape-Rêves (ethereal powdery). Each bottle embodies LV's timeless elegance with minimalist design, while refillable options reflect the brand's commitment to sustainability.